How It Works

No Guessing. No Hype. Just the Right Franchise — Backed by Research.

We don’t believe in sending you a random list of franchises. That’s not consulting — that’s gambling. At Tracer Franchising, you’ll go through a battle-tested process that matches you to the right franchise based on facts, goals, and smart research.

This isn’t fast. It’s right.

Click to Read About the Individual Stages in the Process

Step 1: Start with the Match Tool

Built for high-performers, not tire-kickers.

This tool goes deeper than any personality quiz. You’ll answer key questions about your background, leadership style, capital, lifestyle goals, and long-term plans.

🔍 What it gives you:

  • A detailed franchise profile based on your goals.

  • Filters out bad fits before they waste your time

  • Aligns business models with what actually matters to you

What Our Tool Asks About:

- Personality

- Goals

- Values

- Core Competencies

- Customers you want to serve

- Your sales strengths and weaknesses

- Demand in your area

- Past roles

Step 2: Franchise Presentation

The right fit, the first time

Based on significant research, we will find up to 8 franchises that could be a great fit for you.

What kind of research we do:

  • Proprietary Industry score cards

  • Individual business models

  • Conversations with franchisors

  • Data in the FDD

  • Your area's needs and demographics

What industries we like (among others)

- Brick and mortar tutoring

- Restoration

- Plumbing

- Electrical

- Medispa

- Doggie Daycare

- Barber/hair cuts

- Managed IT services

Step 3: Research with our proprietary tools

Guided due diligence

Most candidates wing their research — or lose it in messy notebooks and folders. Our research system walks you step-by-step through franchise calls, validation interviews, and financial analysis. It’s simple, organized, and built to guide you.

🧠 What it gives you:

- The right questions to ask at each stage

- One place to take and store all your notes

- Coaching prompts and reminders

- Industry insights, red flags, and benchmarks to compare

An Inside Look at the Research Tool:

Step 4:
Make a Confident Decision

You’ll walk in eyes wide open.

Once you’ve done the work, you'll be fully prepared — not just to choose the right franchise, but to own it from day one. You’ll understand the unit economics, what drives success, and how to grow it beyond one location.


🎯 What you get:

- Weekly checkpoints and accountability

- Objective guidance (not sales pressure)

- Full Clarity on the business you're stepping into

No Cost to You (the franchises pay us)

Before you sign, you will:

- Understand the business model

- Understand the financials

- Have spoken to at least 8 franchisees

- Met the executive team in person

- Have an attorney review your documents

- Mystery shop competitors

Are you ready?

This process isn't for everyone.

It’s for veterans and high-performers ready to go all-in, not just “explore.”


If that’s you — we’re ready when you are.


➡️Start Your Franchise Journey, Schedule an Intro Call Now