From Marine to Multi-Unit Owner and Franchise Advisor

Built to serve the right way

I didn’t get into franchising to become a salesperson. I got into it because I believe business ownership is one of the most powerful ways for veterans to build real wealth and freedom —

if they make the right decision up front.

I’m a Marine Corps officer turned franchise owner, with real operational experience and a clear mission: help serious buyers avoid bad fits, do real research, and grow businesses they can be proud of.

That’s why I built Tracer Franchising — to cut through the noise and give veterans and high-performers a smarter, more accountable way to choose a franchise.

Why “Tracer”?

Tracer was a nickname from the Marine Corps — red hair, fast runner.

Now it’s a symbol of the way I operate: straight-line, with speed, and I am here to guide the rounds of others

What I Stand For

Research Over Hype

Ownership Over Options

Accountability Over Sales Tactics

Businesses That Scale — Not Jobs in Disguise

The Long Term Vision

In the next two years, Tracer will become more than a consulting firm — it’ll be a full platform. Matching tools, research systems, AI advisors, and a franchise ecosystem built to make every serious buyer more prepared than the seller.

If a bad franchise can’t answer your questions — we did our job.