Built for Achievers. Backed by Data.
Built for veterans and serious operators ready to own a business, not just buy one. We bring unmatched tools, research, and structure to help you choose the right franchise — one that will enable you to achieve your dreams of scale.
No cost, no obligation. This is an educational process.
Founded by Josh Emison, a veteran and award-winning entrepreneur, Tracer brings real-world experience to your franchise search
Franchise Brands Our Clients Have Launched
Is This You?
You want to build wealth and freedom through a franchise, but with thousands of options, it’s overwhelming to find the right one.
We’ve been there – and that’s why Tracer Franchising exists. We combine battle-tested experience with data-driven analysis to guide you to a franchise that fits your ambitions
This isn’t for everyone. It’s for you if…
✅ You’re a veteran or high-level leader transitioning to business ownership
✅ You have capital to invest and are ready to go full-time
✅ You want to build something scalable — not just buy a job
✅ You want objective guidance, not hype or pressure
✅ You’re ready to put in the work to get it right
🔒If you're looking for passive income or shortcuts — this isn't the right fit.
- If you have a flexible, work from home, job and can dedicate 20 hours a week (sometimes during the day) to your business, we have a small selection that is proven to work for these kinds of owners.
How Tracer Works
A Process Built for Serious Operators
Most franchise brokers want to send you options after a 30 minute discussion. We don’t.
We start with data, goals, and research tools that lead to better decisions.
1. Get Your Personalized Matches
Get a detailed analysis of what fits your goals, experience, and lifestyle — not just a list of brands.
2. Use Our Research System
Our proprietary research hub guides you through validation, discovery calls, and financial modeling — step by step.
3. Make a Confident, Informed Decision
With expert support and accountability at every step, you’ll choose the right business and be ready to scale.
Interested?
Schedule an intro call
Richard Flake, Air Force Vet, Pilot
Josh did an outstanding job of working with me to first learn about the world of franchising and second to match me up with a number of businesses which were good fits for what I was looking for in a franchise. No pressure but great questions along the way which made me really think about what I wanted and why I wanted to do it. I’d recommend him to anyone even considering exploring franchising.
Robert Pitulej, Army Vet, JD
If you want to learn the ins and outs of franchising, as well as finding the right franchise for you and your family - you should link up with Josh ASAP! He was a phenomenal resource for my wife and I, and became a family friend and confidante along the way. His approach to teaching us about franchising, finding numerous franchises of interest for us, and educating us about the right questions to ask the franchisors was spot on every time. Josh's customer service, professionalism and adaptability is top shelf!
Dan Kurber, Army Vet, Yale MBA
Working with Josh was a great experience. He helped me understand the franchise process, listened to my goals and business interests, found great opportunities for me, and coached me as I pursued those interests. I highly recommend Josh to anyone interested in owning a franchise and growing a business.
Meet Josh
Your Franchise Guy
Josh Emison, a USMC veteran and seasoned entrepreneur, has made it his mission to mentor others to franchise success. After buying a franchise and his role as a Director of Franchise Development, he founded Tracer Franchising to give high performers a data-driven edge in franchise investing.
