Smart Franchise Insights — No Fluff.

This blog is for serious franchise buyers — especially veterans and operators who want to go deep before they make a decision.

You won’t find listicles or recycled sales pitches here.


Just sharp, useful, and direct content to help you research better, think clearer, and buy smarter.

WSI Deep Dive 

WSI Deep Dive 

Learn about this marketing franchise with 80% recurring revenue and 90% customer retention. ...more

Franchise Deep Dive

May 10, 20254 min read

AAMCO Deep Dive

AAMCO Deep Dive

Learn about owning an AAMCO franchise ...more

Franchise Deep Dive

May 09, 20252 min read

How to Find a Franchise Disclosure Document (FDD) For Free

How to Find a Franchise Disclosure Document (FDD) For Free

The best places to find FDDs for free ...more

Franchise Research Tips

May 09, 20251 min read

Quick Overview of “Ten Essential Questions to Consider when Selecting a Franchise Brand for a Search Fund Journey”

Quick Overview of “Ten Essential Questions to Consider when Selecting a Franchise Brand for a Search Fund Journey”

This is a quick review of the 15 page article published by Yale about 10 questions to ask when considering a franchise. Links to the article and podcast inside. ...more

Personal Observations

May 09, 20254 min read

The Art and Science of Franchise Research: Recurring Revenue

The Art and Science of Franchise Research: Recurring Revenue

Recurring revenue comes in many varieties and qualities. Learn why you want recurring revenue and what kind is the best. ...more

Franchise Research Tips

May 09, 20255 min read

The Art and Science of Franchise Research: Revenue Size

The Art and Science of Franchise Research: Revenue Size

When researching franchising, you must consider the average revenue. More is often better, but not always. ...more

Franchise Research Tips

May 09, 20252 min read

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