Smart Franchise Insights — No Fluff.
This blog is for serious franchise buyers — especially veterans and operators who want to go deep before they make a decision.
You won’t find listicles or recycled sales pitches here.
Just sharp, useful, and direct content to help you research better, think clearer, and buy smarter.
The Hidden Risk in Franchising: Why “Not Closing” Doesn’t Mean You Won
Discover the hidden risks of franchising that go beyond the 5–10% failure myth. Learn what franchises actually provide, what they don’t, and how to avoid buying yourself a job instead of building a bu... ...more
Personal Observations
September 12, 2025•10 min read
5 Lessons from Buddy’s Home Furnishings
What can Buddy’s Home Furnishings teach us about franchising? Discover 5 key lessons on multi-unit ownership, cashflow, staffing, and transparency from this rent-to-own franchise with 300+ locations. ...more
Franchisee Interview Summaries
September 12, 2025•2 min read
How to Spot a Franchise Fad vs. a Lasting Industry
Not every hot franchise trend will last. Learn 5 ways to tell the difference between a short-lived fad and a lasting industry, from growth trends to exit opportunities. ...more
Franchise Research Tips
September 07, 2025•2 min read
5 Lessons From a Franchisee: What Every New Franchise Owner Should Know
Air Force veteran Joe Hopkins shares the hard-earned lessons from his first 7 months as a HealthSource Chiropractic franchise owner. Learn the 5 biggest takeaways for prospective franchisees—from sale... ...more
Franchisee Interview Summaries
September 07, 2025•3 min read
Franchise Profit vs. Owner Paycheck: What New Franchisees Must Know
Think net profit equals your paycheck? Think again. Learn why franchise owners need reserves, CAPEX savings, marketing funds, and tax planning before paying themselves—and how to avoid financial stres... ...more
Personal Observations
September 02, 2025•2 min read
Senior Helpers Franchise: Award-Winning In-Home Senior Care With $1.6M Average Revenue
Discover why Senior Helpers is ranked the #1 senior care franchise. With $1.6M average revenue, award-winning caregiver training, and proprietary programs for Alzheimer’s and Parkinson’s, this mission... ...more
Franchise Deep Dive
September 02, 2025•3 min read
