Smart Franchise Insights — No Fluff.
This blog is for serious franchise buyers — especially veterans and operators who want to go deep before they make a decision.
You won’t find listicles or recycled sales pitches here.
Just sharp, useful, and direct content to help you research better, think clearer, and buy smarter.
Who Not How- Franchisee Growth Depends on It
Learn how franchise owners can grow faster by identifying bottlenecks and hiring the right people—instead of trying to do everything themselves. Inspired by David Potts’ real story of scaling USA Insu... ...more
Personal Observations
July 01, 2025•3 min read
From Teacher to $8M In Revenue- David Potts and USA Insulation
Discover how David Potts scaled USA Insulation from a single sales role to an $8M+ franchise empire. Learn key lessons in franchising, hiring, and sustainable growth from one of the brand’s top perfor... ...more
Franchisee Interview Summaries
July 01, 2025•2 min read
Bringing Marine Corps Leadership To Day Care Dance
A Marine officer turned dance franchise owner shares how military leadership skills—like discipline, counseling, and accountability—translate to running a kids’ dance franchise. Discover the funny, hu... ...more
Personal Observations
June 23, 2025•3 min read
Deep Dive into a B2B, Recurring Revenue Franchise (Temporary Wall Systems)
Discover how Temporary Wall Systems franchise helps businesses manage renovations with reusable containment walls. Low overhead, high demand, B2B focus. ...more
Franchise Deep Dive
June 23, 2025•3 min read
The Franchise Detective’s Guide: 4 Clues That Prove You’ve Found the Right Business
Considering buying a franchise? Don’t waste months spinning your wheels. Learn the 4 key factors that determine franchise success—and how to research them the right way. Tracer Franchising shows you h... ...more
Franchise Research Tips
June 13, 2025•4 min read
AAMCO Deep Dive
Discover AMCO Transmissions & Total Car Care—high-margin auto repair franchise specializing in complex engine work, steady growth, strong training, fleet revenue. ...more
Franchise Deep Dive
June 13, 2025•6 min read
