Smart Franchise Insights — No Fluff.
This blog is for serious franchise buyers — especially veterans and operators who want to go deep before they make a decision.
You won’t find listicles or recycled sales pitches here.
Just sharp, useful, and direct content to help you research better, think clearer, and buy smarter.
Is Your Ego Your Worst Enemy in Franchise Research?
Many people allow their ego to dismiss franchising or pick a franchise they aren't ready for. Don't make these mistakes. ...more
Personal Observations
April 24, 2025•4 min read
The Art and Science of Franchise Research: Industry Growth
The first article in the science portion of this series, we look at the effects of industry growth, stagnation, or decline on new entrants. What risks come with each one and how do you mitigate them? ...more
Franchise Research Tips
April 24, 2025•4 min read
The Rise and Fall of Anchored Tiny Homes
A franchise system that was growing rapidly and corporate store locations of nearly $100M. So how'd it all fall apart? ...more
Franchise Deep Dive
April 21, 2025•6 min read
Mitigating Risk in Franchise Investing
Choosing a franchise means navigating many risks. Here are some key ways to minimize them. ...more
Personal Observations
April 21, 2025•5 min read
Selecting the Right Kind of Employee When Buying a Franchise
Choosing the right employees is critical when selecting the perfect franchise. Employees represent your brand and determine your daily experience as an owner. This article examines the various kinds o... ...more
Franchise Research Tips
April 21, 2025•9 min read
Franchising as a Bridge to Business Ownership
A franchise has build a bridge that covers 90% of the gap from where you are now to being a successful business owner. You are the last 10%. ...more
Personal Observations
April 12, 2025•2 min read
