Smart Franchise Insights — No Fluff.

This blog is for serious franchise buyers — especially veterans and operators who want to go deep before they make a decision.

You won’t find listicles or recycled sales pitches here.


Just sharp, useful, and direct content to help you research better, think clearer, and buy smarter.

March 25 Newsletter

March 25 Newsletter

The full March 25th newsletter. Staying objective, Paul Davis deep dive, do NOT follow your passion ...more

Newsletter

March 25, 202513 min read

Do NOT follow your passion

Do NOT follow your passion

Do NOT follow your passion when selecting a franchise. You will enjoy making money and paying for your hobby more than getting into a business you regret. ...more

Personal Observations

March 22, 20252 min read

Paul Davis Deep Dive

Paul Davis Deep Dive

The full March 25th newsletter. Staying objective, Paul Davis deep dive, do NOT follow your passion ...more

Franchise Deep Dive

March 22, 20255 min read

The Need to stay Objective In Your Franchise Search

The Need to stay Objective In Your Franchise Search

How to stay objective during the franchise research process and why it is so important. ...more

Franchise Research Tips

March 22, 20256 min read

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