Initial Call with Franchisors: Meet Your Matches (Step 5 of 18)
Time to Meet Your Matches
Pre-Call
Reading from Franchise Broker
You’ll get info sheets for each franchise—think of these as your cheat sheets. They'll quickly tell you the basics like the business model, investment size, number of employees, and key points. Start your prep here.
Independent Research
Next up, your own detective work! Check out the franchise’s main website, their franchisee sites, ask AI for insights, learn about the industry, and scope out local competition. Go in smart, prepared, and ready to impress.
Intro Call
This quick call (usually around 30 minutes) covers three main things:
Getting to know you—why you're interested.
Giving you the quick-and-easy overview of the franchise.
Answering your initial, big-picture questions.
No deep dives into financials here—just enough to see if you click with the brand and if they feel good about you.
Relax, this is just an intro. No pressure!
What Happens Next?
After the call, if everyone's happy, you'll set up your second call and get the FDD (Franchise Disclosure Document). Some franchises wait until after the second call to send this—totally normal. On the next call you will talk about non-FDD focused topics because you likely haven’t had enough time to go through the entire document. You will also speak with your franchise broker to discuss how these initial calls went, if there are any you want to drop, and to plan for the next calls.
Lastly, you will start reading the FDD. You will follow the outline given you by the franchise broker so you can properly organize your notes, maintain questions you want to follow up on, and ensure you fully understand what you are potentially signing up for.
