Intro Call with a Franchise Broker (Step 2 of 18)
By this stage you have watched the free 90 minute Franchise 101 Course and have a basic understanding of franchising. You have written down any questions you have and are ready to dive deeper into franchising. This call is largely driven by you and what you want to know more about and what your current interests are. If you didn’t speak with the broker before, you will discuss your background and goals with franchising. Even if you have spoke with the broker, they will want to dive deeper into who you are and what you are hoping to accomplish with the franchise.
The goal of this call is for you to be able to complete the franchise matching quiz with the context you need to fill it out accurately. Why do you need context? Many people don’t understand the nuances of different models- let’s say you think you want to do business to business sales because you think you want to stay away from the general public. If you don’t discuss this with the broker, you will say this on the quiz and get matching to exclusively B2B franchises. However, if you express this interest to the broker he will explain that almost all B2B businesses require cold calling and cold office visits to gain clients. I have spoken to clients in this exact scenario and they would rather get a root canal without anesthetics than make cold calls. We pivoted to a B2C business that relies on marketing.
Another important part of this call is to understand the type of sales there are and how they correspond to the type of marketing there is. Sales is not the four letter word most people think it is and there is a type of sales for everyone. Cold calls, networking, quotes, and even great customer service are various types of sales. The more effort you put into sales (door knocking being the highest and customer service being the least) correspond to how much you need to spend on, and rely on marketing. Some people would rather rely on themselves to go out and find clients while others would rather rely on marketing to bring customers into a location.
Once this call is complete, you can confidently fill out the proprietary and exclusive franchise matching quiz that Tracer Franchising uses. The better this quiz is filled out, the better your matches will be.
