Tools, Guides, and Frameworks for Serious Franchise Buyers

Franchise success doesn’t start with the brand — it starts with the research.

This page is packed with tools, checklists, and insights to help you dig deeper, stay organized, and make better decisions.

No paywall. No fluff. Just the kind of resources other brokers don’t want you to have.

Resources for Before You Begin Your Franchise Journey

Free Copy of "The Complete Guide to Finding the Right Franchise"

Written in the style of the bestseller, "The E-Myth"

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Take the Free 90 Minute Franchising 101 Course

5 Easy to digest lessons to lay the groundwork for your franchise journey

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The Tracer Franchising Podcast

Presented by Josh Emison at Tracer Franchising, we take a deep dive into the franchising world. Interviews with franchisors and franchisees, reflections on the world of franchising, and expertise from professionals this is your one stop shop to prepare you to own your own franchise one day.

Listen on Spotify

The Tracer Franchising YouTube Channel

If you prefer consumes your information on YouTube, we have a channel for you as well. Everything in the podcast with a video attached!

Visit the YouTube Channel

Books to Read

Business

“The E-Myth” by Michael Gerber

“The Personal MBA” by Josh Kaufman

“What Your CPA Isn’t Telling You” by Mark Kohler

“Profit First” by Mike Michalowicz

Franchising:

“The Educated Franchisee” by Rick Bisio

“The Wealthy Franchisee” by Scott Greenberg“

"4 Most Common Mistakes made by franchise buyers”- Short pamphlet by Raintree Franchising

Private Equity in Franchising (this was a report generated by ChatGPT so check the resources when researching PE that owns the brands you are looking at. AI still hallucinates)