Tools, Guides, and Frameworks for Serious Franchise Buyers
Tools, Guides, and Frameworks for Serious Franchise Buyers
Franchise success doesn’t start with the brand — it starts with the research.
This page is packed with tools, checklists, and insights to help you dig deeper, stay organized, and make better decisions.
No paywall. No fluff. Just the kind of resources other brokers don’t want you to have.
Resources for Before You Begin Your Franchise Journey
Free Copy of "The Complete Guide to Finding the Right Franchise"
Written in the style of the bestseller, "The E-Myth"
Take the Free 90 Minute Franchising 101 Course
5 Easy to digest lessons to lay the groundwork for your franchise journey
Watch the Free Webinar
"How To Find the Perfect Franchise That Builds Long-term Wealth Without Getting Stuck in Analysis Paralysis, or Months of Wasted Time"
Join the Exclusive "Future Franchise Owner" Community
Speak with other franchise researchers and share your experiences!
The Tracer Franchising Podcast
Presented by Josh Emison at Tracer Franchising, we take a deep dive into the franchising world. Interviews with franchisors and franchisees, reflections on the world of franchising, and expertise from professionals this is your one stop shop to prepare you to own your own franchise one day.
The Tracer Franchising YouTube Channel
If you prefer consumes your information on YouTube, we have a channel for you as well. Everything in the podcast with a video attached!
Books to Read
Business
“The E-Myth” by Michael Gerber
“The Personal MBA” by Josh Kaufman
“What Your CPA Isn’t Telling You” by Mark Kohler
“Profit First” by Mike Michalowicz
Franchising:
“The Educated Franchisee” by Rick Bisio
“The Wealthy Franchisee” by Scott Greenberg“
"4 Most Common Mistakes made by franchise buyers”- Short pamphlet by Raintree Franchising
Private Equity in Franchising (this was a report generated by ChatGPT so check the resources when researching PE that owns the brands you are looking at. AI still hallucinates)
Proprietary Tracer Resources
Franchise Matching Workbook
Our Tool Will Review Your:
🧠 Personality
🧠 Goals
🧠 Values
🧠 Core Competencies
🧠 Customers you want to serve
🧠 Your sales strengths and weaknesses
🧠 Demand in your area
🧠 Past roles
The Free Research App
Our App Provides
💡 The right questions to ask at each stage
💡 One place to take and store all your notes
💡 Coaching prompts and reminders
💡 Industry insights, red flags, and benchmarks to compare
💡 How to uncover the financial potential of a franchise
💡 What can and can't be negotiated with a franchisor
Take the Free 90 Minute Franchising 101 Course