Get Smart on Franchising

Resources

Franchise Research Tools to Build Confidence

Why Education

A Smart Investor is a

Sucessful Investor

You need to know the basics to select a good franchise.

That is why we spent countless hours speaking to franchisors and franchisees on the podcast, writing nearly 100 articles on the blog, building the courses, writing the E-Book, and more.

If you go through even a fraction of this material, you will be more than ready for the franchise research process.

Free Guide: How to Know if You Are Financially Ready for a Franchise

Get Your Guide Right Now!

A free guide showing you how to know if you are financially ready to start a franchise. It includes both information and Excel Models to gain clarity on your personal financial situation.

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Podcast

Conversations with top franchisors and franchisees.

  • Hear directly from operators and brand leaders

  • Learn what makes systems succeed (or fail)

The Tracer Franchising Research App

(Still in Beta)

Your step-by-step franchise research assistant.

  • Questions to ask at every stage

  • Note-taking + comparison tools

  • Helps you organize validation calls and FDD research

Totally free and open for anyone

E-Book

The Complete Guide to Selecting a Franchise.

  • 60+ pages of structured education

  • Used by veterans and MBAs alike to build confidence in their search

Blog

Deep dives into franchise research and industry analysis.

  • How to evaluate an FDD

  • What separates a fad from a lasting brand

  • Step-by-step guides on validation, financial modeling, and more

  • Overviews and key points from podcast guests

Rare treasure chest of unbiased knowledge on all aspects of the franchise industry and business ownership in general

On Demand Webinar

On Demand Courses + Community

Watch franchise courses and participate in the franchise investor community

  • In-depth learning for serious buyers

  • Interactive community and accountability

Find the Right Franchise Without the Guesswork.

  • 45-minute training led by Josh

  • Walks through the three biggest mistakes franchise buyers make — and how to avoid them

  • On-demand recorded webinar

Quickly understand the basics of franchise research

Contact Us

Book an Intro Call with Josh

You’ve earned the right to build equity, not just titles.

Let’s make sure you choose the right franchise.

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