Get Smart on Franchising
Resources
Franchise Research Tools to Build Confidence
Why Education
A Smart Investor is a
Sucessful Investor
You need to know the basics to select a good franchise.
That is why we spent countless hours speaking to franchisors and franchisees on the podcast, writing nearly 100 articles on the blog, building the courses, writing the E-Book, and more.
If you go through even a fraction of this material, you will be more than ready for the franchise research process.
The Tracer Franchising Research App
(Still in Beta)
Your step-by-step franchise research assistant.
Questions to ask at every stage
Note-taking + comparison tools
Helps you organize validation calls and FDD research
Totally free and open for anyone
Podcast
Conversations with top franchisors and franchisees.
Hear directly from operators and brand leaders
Learn what makes systems succeed (or fail)
Blog
Deep dives into franchise research and industry analysis.
How to evaluate an FDD
What separates a fad from a lasting brand
Step-by-step guides on validation, financial modeling, and more
Overviews and key points from podcast guests
Rare treasure chest of unbiased knowledge on all aspects of the franchise industry and business ownership in general
E-Book
The Complete Guide to Selecting a Franchise.
60+ pages of structured education
Used by veterans and MBAs alike to build confidence in their search
On Demand Webinar
Find the Right Franchise Without the Guesswork.
45-minute training led by Josh
Walks through the three biggest mistakes franchise buyers make — and how to avoid them
On-demand recorded webinar
Quickly understand the basics of franchise research
On Demand Courses + Community
Watch franchise courses and participate in the franchise investor community
In-depth learning for serious buyers
Interactive community and accountability
Sign up for the Weekly Newsletter
Weekly insights into the franchising industry and how to conduct better research
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5 Minute read to get smart on franchising for those just starting
Updates on podcasts and resources as they come out
Contact Us
Book an Intro Call with Josh
You’ve earned the right to build equity, not just titles.
Let’s make sure you choose the right franchise.
Our team of experts is dedicated to helping individuals and businesses achieve success.
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