Why Work With Tracer?
Most Brokers Sell. We Don’t. We Equip.
Franchise consulting is full of hype, sales pressure, and shallow research.
Tracer Franchising was built to be the opposite.
We serve veterans and high-performing professionals who are ready to go all-in on business ownership — and expect the same level of commitment from their advisor. We don’t sugarcoat. We don’t rush. We give you tools, structure, and honest guidance built for serious decisions.
Whey we are different
🚫 We don’t send random franchise lists.
Every brand we show you is filtered through your personal and financial goals, risk tolerance, and long-term plans.
🧠 We built tools no one else has.
Our matching tool and research navigator were designed in-house to give you an edge — not just a list of brands, but a full system to explore and compare them the right way.
🎖️ We come from where you come from.
As a Marine Corps officer turned franchise operator, I’ve walked this road. I know what it’s like to leave service, weigh big decisions, and want something meaningful and scalable.
📈 We focus on businesses that scale.
No fads. No side hustles. No jobs in disguise. Our mission is to help you find a business you can grow — and grow with.
Who Tracer Is For
Veterans or professionals with leadership experience
People with capital to invest and skin in the game
Buyers ready to own and operate — not delegate or dabble
Individuals who want clear information, not “franchise hype”
Who Tracer Is Not For
People looking for passive income (it doesn't exist in franchising)
Anyone wanting to “just explore” without doing the work
Buyers chasing trendy or unproven concepts
Clients who expect to the work to get done for them
If you are serious, so are we
Start the process and see why clients say we’re the only franchise consultant worth working with.
➡️Start Your Franchise Match
Commonly Questions
There may be no free lunch in life, but The Tracer Consultation will never cost you anything, adds great value to your search, and will give you the information that you need to control your franchise search, and by extension, your future. We often hear the following questions about our Free Consultations:
Q. Is it really free?
A. Yes, it’s free. We work with hundreds of Franchisors, Licensing and Business Opportunities and even existing businesses for sale. These businesses use our services to help find qualified and educated buyers. Just as employers pay “Head Hunters” or employee placements agencies for finding them the right candidates, these companies pay us directly for helping them find the right franchisees. While our services can be invaluable, you’ll never pay anything to us, or anything additional for taking advantage of our Free Consultation.
Q. Doesn’t using your services add something to my start up expenses?
A. No, never. The Franchisors, Licensing and Business Opportunities that we work with understand that when we introduce a client to them, they’ve been educated about their offering. In short, they use our services to find qualified candidates who understand their business model and who have a strong understanding of their own skills.
Q. What if I don’t want to buy a Franchise or a business? Am I obligated to keep working with you?
A. Of course not. If at any time, and for any reason, you realize that you aren’t ready to pursue your dream, simply tell us and we’ll wish you luck. Not everyone should own their own business, so if you–or we–discover that you may be better suited doing something else, the process can stop or simply be put on hold.
Q. Why can’t I simply contact the Franchises that I already know I like myself
A. You can, but you may eventually find out (often after many hours of research and waiting for information) that the Franchises that you like may not be able to meet your goals, that is why receiving help from a trained professional can streamline your search. We have direct access to to hundreds of opportunities that understand and appreciate that we help our clients become better educated about business ownership. In short, we can save you a lot of time and energy while getting you in front of the right people.
Q. How long will the Free Consultation take?
