Tracer Consulting will be referred to as "the company" in this document
Privacy Policy: LAST UPDATED May, 2026
IIntroduction
Tracer Consulting, LLC, doing business as Tracer Consulting and/or Tracer Franchising, respects your privacy.
This Privacy Policy explains how we collect, use, store, and protect information when you use our websites, forms, franchise consulting services, CRM tools, AI-powered tools, ChatGPT application, and related services, collectively referred to as the “Services.”
By using our Services, you agree to the collection and use of information as described in this Privacy Policy.
We do not sell your personal information. We do not rent or trade your personal information. We do not market to you unless you have agreed to receive communications from us, such as by opting in through a form, signup page, or other consent-based process.
Age and General Audience Use
Our Services are intended for general audiences. If a specific service, form, or application is made available through a third-party platform, including ChatGPT, that service may be used by individuals who are permitted to use that platform under the platform’s own terms.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without appropriate consent, we will delete that information.
Information We Collect
We collect only the information needed to provide our Services, respond to inquiries, operate our business, and comply with legal obligations.
Information You Submit Directly
When you contact us, sign up for information, use one of our forms, request consulting services, use our franchise research tools, or interact with our Services, we may collect information you submit, including:
Name
Email address
Phone number
Business name or company name
General location or market of interest
Franchise interests
Investment goals or business ownership preferences
Messages, notes, or free-text content submitted through contact forms or inquiry forms
Information submitted through quizzes, surveys, application forms, intake forms, or scheduling forms
Any other information you choose to provide
Most information submitted directly to us is stored in our customer relationship management system, GoHighLevel, also known as GHL.
AI-Powered Tools and Conversational Data
Our Services may include AI-powered tools, including tools made available through a ChatGPT application or similar AI interface.
When you interact with our AI-powered tools, you may submit text, questions, search terms, filters, or other prompts. This may include questions about franchise consulting, franchise research, business ownership, reputation management, customer relationship management, or related services.
We use this information to provide the requested service, respond to your inquiry, help you search or browse relevant information, and improve the usefulness of the interaction.
AI-generated responses are produced in reply to your submitted prompts or queries. Your inputs may be processed by third-party AI platforms, including OpenAI, according to their own terms and privacy policies.
We do not permanently store conversational data or AI-generated responses unless that information is submitted into one of our forms, saved into GHL, needed for customer support, required for security purposes, or required for legal compliance.
OpenAI’s privacy policy can be found at:
https://openai.com/policies/privacy-policy
Contact Form, Search, and Browsing Data
If you use forms, search tools, browsing tools, or filtering tools through our Services, including within a ChatGPT application, we may collect:
Free-text message content submitted through contact or inquiry forms
Product, service, or franchise search terms
Category selections
Price filters
Investment range filters
Business preference filters
Other search or browsing inputs you choose to submit
We use this information only to provide the requested service, respond to your inquiry, or help match you with relevant information.
Billing and Payment Information
If payment is required for any Service, we may collect basic billing details such as name, email address, billing address, and payment status.
We do not store full credit card numbers on our own servers. Payments are processed by third-party payment processors, such as Stripe, GoHighLevel payments, or another payment provider we use at the time of purchase.
Those providers process payment information according to their own privacy policies and security practices.
Analytics and Website Information
When you visit our websites or use certain online Services, we may collect basic analytics information, such as:
IP address
Browser type
Device type
Pages viewed
Links clicked
Date and time of visit
Referring website
General usage patterns
We may use analytics tools, such as Google Analytics or similar tools, to understand website performance, improve our Services, and measure the effectiveness of our marketing.
Cookies and Tracking Technologies
Our websites may use cookies, pixels, and similar technologies to help the website function, understand visitor behavior, and support advertising or analytics.
You can control cookies through your browser settings. You may also be able to limit ad personalization through your Google account settings or through industry opt-out tools such as:
How We Use Information
We use the information we collect to:
Provide our Services
Respond to questions and inquiries
Schedule calls or consultations
Manage customer relationships in GHL
Send information you requested
Provide franchise consulting, franchise research, or related business services
Operate AI-powered tools and respond to AI-based queries
Improve our websites, forms, tools, and Services
Process payments
Provide customer support
Maintain security and prevent misuse
Comply with legal obligations
We do not use your personal information for unrelated purposes.
Marketing Communications
We only send marketing communications to people who have agreed to receive them, such as by opting in through a form, signup page, event registration, lead magnet, quiz, or similar consent-based process.
You may opt out of marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Even if you opt out of marketing emails, we may still send non-marketing messages related to a service you requested, such as appointment reminders, transaction confirmations, account notices, or responses to your direct inquiries.
Where Information Is Stored
Most information submitted directly to us is stored in GoHighLevel, also known as GHL.
Information submitted through forms, funnels, websites, automations, or CRM workflows may be stored in GHL and used only for the purposes described in this Privacy Policy.
We do not sell this information. We do not rent or trade this information. We do not intentionally move this information out of GHL except when necessary to provide the Services, respond to your request, comply with legal obligations, process payments, or use approved service providers that support our business operations.
Sharing and Disclosure of Information
We do not sell, rent, or trade your personal information.
We may share information only in the limited situations described below.
Service Providers
We may use trusted third-party service providers to help operate our business and provide the Services. These may include:
GoHighLevel for CRM, forms, funnels, communications, and automations
OpenAI or other AI platforms for AI-powered tools
Payment processors such as Stripe or similar providers
Website hosting providers
Email and communication providers
Analytics providers
Scheduling tools
Security, technical support, or data storage providers
These providers may access information only as needed to perform services for us or process information at your request.
OpenAI and Third-Party AI Platforms
Our Services may operate through third-party AI platforms, including OpenAI. When you submit inputs through our ChatGPT application or other AI-powered tools, those inputs may be processed by OpenAI or another AI provider under that provider’s own terms and privacy policy.
We do not control how third-party AI platforms operate outside our own Services. You should review the privacy policy of the applicable AI platform if you have questions about how that platform handles data.
Legal Compliance and Protection
We may disclose information if we believe in good faith that disclosure is necessary to:
Comply with a law, regulation, subpoena, court order, or legal process
Protect our rights, property, or safety
Protect the rights, property, or safety of users or others
Investigate fraud, abuse, security issues, or misuse of the Services
Enforce our agreements or policies
Business Transfers
If Tracer Consulting is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be transferred as part of that transaction.
If this happens, we will make reasonable efforts to ensure the receiving party continues to protect personal information in a manner consistent with this Privacy Policy.
Aggregated or De-Identified Information
We may use or share aggregated, anonymized, or de-identified information that does not reasonably identify you. For example, we may review general usage trends or the number of people who use a form or tool.
Data Retention
We keep personal information only as long as reasonably necessary to provide the Services, operate our business, comply with legal obligations, resolve disputes, and enforce agreements.
Typical retention periods include:
Account and personal contact data: for the duration of the customer relationship, plus up to 1 year after closure or last active use
Contact and inquiry data: up to 2 years after last contact
Marketing consent records: as long as needed to show consent or opt-out status
Payment and transaction records: as required by tax, accounting, and legal obligations
Analytics and cookie data: according to the settings of our analytics providers
Conversational data from AI interactions: up to 30 days unless required longer for customer support, security, legal compliance, or if the user submits that information into a form or CRM workflow
Backup copies: up to 90 days after deletion, unless a longer period is required for legal, security, or technical reasons
If you ask us to delete your information, we will delete or anonymize it unless we are legally required or permitted to keep it.
Your Rights and Choices
You may contact us at any time to request that we:
Provide access to personal information we have about you
Correct inaccurate information
Delete your personal information
Delete specific categories of information without deleting your entire account or record
Stop sending marketing communications
Confirm whether we have your information
Restrict or object to certain uses of your information, where legally applicable
You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.
You may manage cookies through your browser settings.
We will respond to privacy requests within 30 days unless a longer period is allowed by law. If we need more time, we will let you know.
Deleting Your Information
You may request deletion of your personal information at any time by contacting us.
If your information is stored in GHL or another system we use to provide the Services, we will delete or anonymize the information we control unless we need to retain it for legal, tax, security, dispute-resolution, or legitimate business reasons.
Deletion from active systems may not immediately remove information from encrypted backups, but backup copies are deleted or overwritten according to our normal backup retention schedule.
Security
We use reasonable administrative, technical, and organizational safeguards to protect personal information.
However, no internet-based service, CRM, website, or software platform can be guaranteed to be completely secure. You are responsible for using caution when submitting sensitive information online.
International Data Processing
We are based in the United States. If you access our Services from outside the United States, your information may be processed and stored in the United States or other countries where our service providers operate.
By using our Services, you understand that your information may be transferred to and processed in countries that may have different privacy laws than your country of residence.
California Privacy Rights
If you are a California resident, you may have rights under California privacy laws, including the right to request access to, correction of, or deletion of certain personal information.
We do not sell personal information.
To exercise your rights, contact us using the contact information listed below.
European, United Kingdom, and Similar Privacy Rights
If you are located in the European Union, United Kingdom, Switzerland, or another jurisdiction with similar privacy laws, you may have additional rights regarding your personal data.
These rights may include:
The right to access your personal data
The right to correct inaccurate personal data
The right to request deletion of personal data
The right to restrict or object to processing
The right to data portability
The right to withdraw consent, where processing is based on consent
The right to lodge a complaint with a data protection authority
To exercise these rights, contact us using the contact information listed below.
Third-Party Links and Platforms
Our Services may link to third-party websites, platforms, or tools. We are not responsible for the privacy practices, terms, or content of third-party websites or platforms.
This includes, but is not limited to, OpenAI, GoHighLevel, Stripe, Google, social media platforms, scheduling tools, and other third-party services.
You should review the privacy policies of those third parties before submitting information to them.
Public or Community Features
If our Services include public-facing features such as comments, community spaces, forums, or shared posts, information you submit in those areas may be visible to others.
Do not post information publicly that you do not want others to see.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
If we make material changes, we may notify users by posting the updated policy on our website, sending an email, or using another reasonable method.
The “Last Updated” date at the top of this Privacy Policy shows when it was last revised.
Your continued use of the Services after the updated Privacy Policy is posted means you accept the updated policy.