For those willing to put in the work
Build Wealth. Take Control.
Find the Franchise That Fits You.
Veteran-led research and proven systems for leaders ready to own, scale, and win.
250+
Hours spent reading franchise legal documents
800+
Franchises available in the inventory of brands
80-100
Number of franchises that have passed out tests
Franchise Brands Our Clients Have Launched
The Problem
You’re Potential Is Capped. And You Know It.
You’ve built a solid career. Led teams. Managed big numbers. Collected the titles.
But here’s the truth: you’re stuck.
No equity
No scalable future.
No legacy to pass on.
You don’t want to gamble on a startup idea. You don’t want another decade of corporate politics.
You want ownership. Real, proven, reliable ownership.
Franchise Ownership, Without the Guesswork
The Tracer Solution
Tracer gives you the structured path you’ve been missing:
18 Step Due Diligence Process
Everything from education to personal accounting to right fit to funding to validation and more
Speak To a Dozen or More Franchisees
The most important part of this process is speaking with franchisees. We ensure you do so.
A Research App and Tools
You need a way to organize all the information you are going to get and we provide that.
Only The Best Brands
We have already pre-vetted the franchises we work with to make sure they are great businesses.
An Educated "No" is Better than an Emotional "Yes"
We want you to make a rational decision that aligns with your best interest, be it a yes or no.
Integrity and Education First
Why Leaders Trust Tracer
I Have Been on All Sides of Franchising
Franchisee
I own 3 territories
Franchisor
I've sold franchises inside the system
Broker
I've matched buyers to proven brands
I built Tracer because too many smart leaders get stuck with the wrong franchise.
Here, you’ll only see businesses that are proven, scalable, and supported.
Naval Academy Graduate
Marine Corps Officer
Multi-Unit Franchise Owner
Franchise Educator
A Battle-Tested Framework
Most brokers shove hot brands at you. I don’t.
I hand you the same step-by-step research framework I use myself.
Every question. Every document. Every validation call.
It’s not quick. It’s not easy. But it’s the only way to know you’re making the right mov
Client Feedback
What Clients are Saying
What past clients have said:
Josh did an outstanding job of working with me to first learn about the world of franchising and second to match me up with a number of businesses which were good fits for what I was looking for in a franchise.
No pressure but great questions along the way which made me really think about what I wanted and why I wanted to do it. I’d recommend him to anyone even considering exploring franchising.We have had an exceptional experience working with the firm, and we are extremely satisfied with the level of service provided.
Richard Flake, Air Force Vet, Pilot
Working with Josh was a great experience. He helped me understand the franchise process, listened to my goals and business interests, found great opportunities for me, and coached me as I pursued those interests. I highly recommend Josh to anyone interested in owning a franchise and growing a business.
Dan Kurber, Army Vet, Yale MBA
If you want to learn the ins and outs of franchising, as well as finding the right franchise for you and your family - you should link up with Josh ASAP! He was a phenomenal resource for my wife and I, and became a family friend and confidante along the way. His approach to teaching us about franchising, finding numerous franchises of interest for us, and educating us about the right questions to ask the franchisors was spot on every time. Josh's customer service, professionalism and adaptability is top shelf!
Robert Pitulej, Army Vet, JD
Next Steps
You’ve built a career. Now it’s time to build equity.
Stop wasting years in corporate. Stop gambling on ideas.
Let’s find the right franchise — together.
How We Vet Franchises
Industry Selection
We look for growing industries with low cyclicality, low seasonality, recurring revenue or large one time projects, has been around for a long time (no fads), and has a low chance of disruption by technology.
Franchise Selection
We look for franchises that have been around at least 5 years with 100 open locations or it is part of a robust franchise platform. The franchises need strong financial earnings claims, low closure rate, and raving franchisee reviews.
Right Fit For You
Your skills, experiences, and preferences will determine your ability to thrive in any franchise system. We will look for trends in their top franchisees as well as their worst performing franchisees to determine who you align with.
Right Fit For Your Territory
This is the least important of the others, but still important. Think of it as a binary decision- it either has the demographics or it doesn't. As long as your territory has the right population size, right demographics, right density, and competition that isn't unusually large- the territory will work if you are a good owner.
Frequently Asked Questions
What does it cost to work with Tracer franchising?
There is no cost to work with our franchise brokers. If you decide to start a franchise, we are paid like recruiters by the franchise.
At Tracer Franchising, we ensure every recommendation is based on fit and franchise strength, not commission.
Why not find franchises online?
You will likely only find franchises that pay the most for Google ads or to be on "Top 500" lists. There is no guarantee the franchise is quality nor any guarantee that it is a good fit for you. Working with a franchise expert helps you cut through the noise and find the best fits with no time wasted.
Why work with Tracer Franchising?
I deeply believe the best businesses are the ones who provide the best service possible to their clients. That's what I guarantee you - I will go the extra mile to help you find the best possible franchise, or to find out that franchising isn't for you.
Am I qualified?
We work with those who want to be a full-time owner. "Semi-passive" franchise ownership is a myth and you should run from who ever tells you otherwise. Furthermore, you need at least $75,000 in liquid capital and at least a $250,000 net worth.
How do you vet brands?
We first ensure the industry is growing and sustainable. Then we examine the franchise for longevity, financial returns, turn-over rate of franchisees, and more. Then we dive deep into the business model, support, training, leadership, sold but not open rate, and much more. Few brokers will do this level of research because it's in their best interest to have more franchise brands to sell, not less. We take the opposite approach and work with a select few franchises to ensure our clients have the highest possible chance of success.
More Questions?
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