Led by Josh Emison

About Tracer Franchising

I have seen every side of franchising and want to be your guide in your franchise search

Background

My Story

I’m not a career salesman. I’m a veteran and a franchise owner who has lived this from every angle.

U.S. Naval Academy graduate (’14)

U.S. Marine Corps officer — leading Marines taught me discipline, clarity, and accountability

Tech startup founder — learned the hard way how much risk there is when you build from scratch

Franchisor-side sales leader — I’ve been inside the machine, selling franchises nationally

Franchisee — I own 3 territories of a children’s dance franchise

Franchise broker — I’ve matched dozens of serious buyers to the right brands

I didn’t build Tracer to push “hot” concepts. I built it because too many smart veterans and executives were walking into franchise ownership blind — and regretting it.

Why I built Tracer

In the Marine Corps, precision matters. One missed detail can mean mission failure.

Franchising is no different.

Most brokers throw 3–5 brands at you and hope one sticks. That’s not good enough.

With Tracer, you get:

A disciplined, 18-step research process
Proven tools: financial models, validation questions, franchisee call guides
Resources: podcast, blog, YouTube, app, and eBook
A guide who’s owned franchises and sold them from the inside

I’m not here to hype you. I’m here to help you avoid mistakes and make a confident, informed decision.

Who I Work With

I specialize in helping:

Veterans ready to move beyond corporate ceilings
MBAs with savings but no “killer idea”
High-performers who want equity, scalability, and a proven playbook
$75k+ in liquid assets
$250k+ in net worth
Ready to be full-time in the business - even CEOs are full-time
Like doing thorough research
Want to start a business within 12 months

If you’re serious about owning a business, financially stable, and ready to build something lasting — this process was built for you.

My Commitment

Franchise ownership is not easy. It’s not passive. It will test you.

But if you want a proven business model, low turnover, strong training, and a community of supportive owners — I’ll guide you to the franchises that meet that standard.

I won’t promise you it’s effortless. I will promise you this: