About Us

Tracer Consulting is a full-service franchise and career transition consultancy founded by two brothers: Josh and Ryan Emison. We recruit well-qualified candidates for the franchise industry, helping them become full-time, semi-absentee, or even fully-absentee franchisees.
Josh is a former Marine Corps Infantry Officer. After graduating from the U.S. Naval Academy, he spent time as a platoon commander and Company Executive Officer with 1st Battalion, 8th Marine Regiment. He then served as a Liaison Officer in the U.S. Embassy in Amman, Jordan. Finally, he transitioned out of the Marine Corps and spent 6 months studying Mandarin in Guilin, China. He has a passion for business, helping others achieve their goals, reading, and water sports.
Ryan is an experienced business analyst and management consultant, with experience helping customer-facing businesses apply technology to improve profitability through enhancing pricing strategies and brick-and-mortar customer experiences.
We a Member of the International Franchise Professionals Group (IFPG) and will bring a host of resources to assist you in your search. When you work with a professionally trained franchise consultant you are tapping into a franchise professional who has a process in place to help you succeed in your search for the right business.
How can we help you?
  • We’ll spend the time needed with you to understand what your goals are. Imagine buying a home or even a car without first stepping back to decide what you need and what your investment range should be? You owe it to yourself and your family to start your search with some guidelines in place–that is where we can help.
  • After we understand what your personal and professional goals are, we’ll begin contacting franchisors on your behalf. You’ll never have to visit websites, request information and then wait around to see if a franchise is potentially the right fit–we’ll do all of that for you.
  • We’ll show you franchises that you’d probably never even consider on your own. Yes, that is something that an experienced franchise professional, with a deeper understanding of the opportunities in today’s marketplace, will regularly do for their clients. If you love coffee, you’ll probably gravitate to a looking at coffee franchises, even though owning a coffee franchise has very little to do with loving coffee. You owe it to yourself to understand what franchise models best align with your existing skills and we’ll help get that picture into focus.
  • If you need financing, we can refer you to 3rd party lenders who specialize in financing franchises. All too often someone’s life’s dream of franchise ownership is squashed by their local bank’s loan officer who many have little or no experience in lending to potential franchisees.
There are many more benefits and services that we can bring to your search, so please visit our Contact Us page to get started.