How to Choose the Right Franchise: Don’t Start With Google
Most franchise buyers start with Google, lists, and hype. This article shows why that approach fails—and how to find a franchise that actually fits your goals and strengths.
Personal Observations
Margins Matter: What to Look For When Researching a Franchise
You must consider net margins as a percent and in real terms. This article breaks down why and how to find the real margins in any franchise.
Personal Observations
Quick Overview of “Ten Essential Questions to Consider when Selecting a Franchise Brand for a Search Fund Journey”
This is a quick review of the 15 page article published by Yale about 10 questions to ask when considering a franchise. Links to the article and podcast inside.
Personal Observations
Is Your Ego Your Worst Enemy in Franchise Research?
Many people allow their ego to dismiss franchising or pick a franchise they aren't ready for. Don't make these mistakes.
Personal Observations
