Quick Overview of “Ten Essential Questions to Consider when Selecting a Franchise Brand for a Search Fund Journey”

Josh Emison

Published on: 09/05/2025

This is a quick review of the 15 page article published by Yale about 10 questions to ask when considering a franchise. Links to the article and podcast inside.

Personal Observations

Is Your Ego Your Worst Enemy in Franchise Research?

Josh Emison

Published on: 24/04/2025

Many people allow their ego to dismiss franchising or pick a franchise they aren't ready for. Don't make these mistakes.

Personal Observations

Mitigating Risk in Franchise Investing

Josh Emison

Published on: 21/04/2025

Choosing a franchise means navigating many risks. Here are some key ways to minimize them.

Personal Observations

Franchising as a Bridge to Business Ownership

Josh Emison

Published on: 12/04/2025

A franchise has build a bridge that covers 90% of the gap from where you are now to being a successful business owner. You are the last 10%.

Personal Observations