under the franchise iceberg

Unusual Franchise Opportunities

August 03, 20253 min read

Unusual Franchise Opportunities: Exploring Beyond Food and Fitness

When most people think of franchising, two categories immediately come to mind: food and fitness. However, the world of franchising extends far beyond burgers, smoothies, and gym memberships. In this guide, we'll explore franchise categories ranging from the familiar yet overlooked to completely unexpected opportunities.

The Top Two: Common Franchise Categories

Food

Food franchises dominate public perception. This category includes:

  • Fast Food (e.g., McDonald's, Taco Bell)

  • Fast Casual (e.g., Chipotle, Panera Bread)

  • Coffee Shops (e.g., Starbucks, Dunkin')

  • Smoothie and Juice Bars (e.g., Smoothie King)

  • Food Trucks

Fitness

Fitness franchises have also gained widespread popularity:

  • Big Box Gyms (e.g., Planet Fitness, Anytime Fitness)

  • Boutique Studios (e.g., Orangetheory, Pure Barre)

The Less Known: Familiar, Yet Overlooked Opportunities

These industries might not immediately come to mind when thinking of franchising, but they make sense after consideration:

Home Services

Homeowners consistently require these essential services:

  • Painting (CertaPro Painters)

  • Plumbing (Mr. Rooter)

  • Maid and Cleaning Services (Molly Maid)

  • Lawn Care and Landscaping (Grounds Guys)

  • HVAC (One Hour Heating & Air)

  • Handyman Services (ACE Handyman Services)

  • Restoration and Remediation (Paul Davis Restoration)

  • Flooring (Footprints Floors)

  • Window and Door Sales (Wallaby Windows)

  • Pest Control (Mosquito Authority)

  • Bath or Kitchen Specific Remodeling Services (Kitchen Tune Up/ 5 Star Bath Solutions)

  • Hardscaping/Turf installation (Outdoor Lighting Perspective/ Waterloo Turf)

Automotive

Automotive services are reliable and resilient:

  • Oil Changes and Routine Maintenance (Meineke, Grease Monkey)

  • Body Shops and Repairs (Maaco)

  • Tire Services (Big O Tires)

Business Services

Businesses continually outsource specialized services:

  • Janitorial and Commercial Cleaning (Jan-Pro, CityWide)

  • Accounting and Payroll Services (Paramount Accounting)

  • Facility Maintenance (G-Force Line Striping)

Health and Wellness

Growing awareness of wellness boosts demand:

  • Massage Therapy (Massage Envy)

  • Med-spas and Anti-aging Clinics (4Ever Young Anti-Aging)

  • IV Hydration Therapy (The DRIPBaR)

Child Services

Strong demand from families fuels this industry:

  • Early Childhood Education and Childcare (Goddard, Primrose)

  • Tutoring and Enrichment Programs (Mathnasium, Sylvan)

  • Children's Sports and Activities (Soccer Shots, Tippi Toes)

Pet Services

Pet ownership continues to rise, driving growth:

  • Dog Daycare and Boarding (Dogtopia, K-9 Resorts)

  • Mobile Pet Grooming (Aussie Pet Mobile)

  • Dog Training (Always Faithful Dog Training)

Senior Care

An aging population ensures long-term market growth:

  • In-Home Senior Care (Amada, Home Helpers)

  • Adult Day Care and Placement Services (First Light)

The Unknown: Surprising and Unique Franchise Opportunities

These franchises operate in niches many would never associate with franchising, providing distinctive opportunities:

B2B (Mobile/Home-based)

Low overhead and flexible operations targeting business clients:

  • Cost Reduction Consulting

  • Insurance Services

  • Business Networking Groups

  • Shipping and Logistics

  • Temporary Wall Solutions

  • Digital Marketing Agencies

  • Property Management (Vacation/Long-term Rentals)

  • School Fundraising Solutions

B2B (Brick-and-Mortar)

Physical locations serving business clientele:

  • Co-working Spaces

  • Salon Suites (renting spaces to individual stylists)

  • Catering and Lunch Delivery Services

B2C (Mobile/Home-based)

Flexible businesses with direct consumer interaction:

  • Crime Scene and Biohazard Cleanup

  • Pet Waste Removal Services

  • Home Exercise Equipment Repair

  • Home Accessibility and Mobility Improvements

  • Sales Training and Business Coaching

  • Residential Solar Solutions

B2C (Brick-and-Mortar)

Consumer-facing storefront businesses:

  • Urgent Care Centers

  • Rent-to-Own Furniture and Appliances

  • Commercial Real Estate Brokerage

  • Mental Health and Therapy Centers

  • Physical Therapy Clinics

  • Specialty Tea Shops

  • Hobby and Craft Shops

Why Consider These Less Obvious Franchises?

Exploring beyond traditional franchise categories can reveal unique opportunities with:

  • Lower competition

  • Strong niche markets

  • Specialized consumer demand

  • Potential for steady, resilient revenue streams

By looking into these diverse and lesser-known opportunities, franchise buyers can find rewarding business ventures tailored to their unique skills, passions, and investment goals.

Want to learn more? Visit www.tracerfranchising.com and schedule a call or reach out at [email protected]

Josh Emison is the founder of Tracer Franchising, a franchise brokerage focused on providing research backed insights to those who want to invest in a franchise.

Josh Emison

Josh Emison is the founder of Tracer Franchising, a franchise brokerage focused on providing research backed insights to those who want to invest in a franchise.

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