Senior Helpers: A Leading Franchise in In-Home Senior Care

Listen to the Senior Helpers episode on the Tracer Franchising Podcast by clicking here.

When families begin looking for in-home care, they want more than affordability — they want trust, quality, and proven systems. Senior Helpers, a franchise with over 400 locations across the U.S., has positioned itself as one of the leaders in this $90B+ industry by combining compassionate care with forward-thinking innovation.

What Makes Senior Helpers Unique

Unlike many competitors, Senior Helpers emphasizes specialized training and proprietary tools that raise the standard of care.

• Alzheimer’s & Dementia Care (Senior Gems®): Created with renowned expert Teepa Snow and the Alzheimer’s Foundation, this program provides caregivers with a structured method for supporting patients with dementia.

• Parkinson’s Care Platform: Built in partnership with Johns Hopkins and the National Parkinson’s Foundation, this program equips caregivers with advanced training to meet the needs of Parkinson’s patients.

• Life Profile® Technology: A data-driven tool that evaluates five areas of a senior’s health and lifestyle to predict risks such as hospitalization or falls. This evidence-based system helps families and referral partners see a clear, personalized care plan.

In addition, every office is required to have a “Center of Excellence” training space, designed like a senior’s home. Caregivers train on real-world equipment and even practice spotting “booby-trapped” safety hazards, ensuring they are prepared before entering a client’s home.

Financial Performance

Senior Helpers’ Item 19 earnings disclosure shows an average territory revenue of $1.6 million. Results are broken down by how long an office has been open (12, 24, 36, 48, and 60+ months), giving prospective franchisees a transparent picture of growth potential.

While net profit is not disclosed (due to the variables of staffing, payroll, and local rates), franchisees validate that margins are attractive once they establish strong caregiver teams and manage growth responsibly. Importantly, the model runs on bi-weekly recurring billing, with clients averaging about 24 hours of service per week — a steady revenue stream with both short-term and long-term clients.

Awards and Recognition

Senior Helpers has consistently ranked among the top brands in franchising.

• #1 in the Senior Care Category on the Franchise 500.

• Top 1% in Operational Support across all franchises surveyed.

• Great Place to Work Certified for seven consecutive years, reflecting strong caregiver culture.

• Multiple Franchise Business Review Awards for franchisee satisfaction.

These accolades highlight both franchisee success and caregiver engagement — a balance many competitors struggle to achieve.

Who Is the Right Owner?

This is not a semi-absentee business. Rob Cantrell, Chief Development Officer, is clear: the best owners are involved operators. In the early stages, you’ll be doing community networking, building referral relationships, hiring and training caregivers, and running a small office team. Over time, successful franchisees step back into a leadership role, managing KPIs and strategy while their staff handles day-to-day operations.

The most successful franchisees are:

• Strong in relationship building (with families, referral partners, and caregivers).

• Comfortable in HR and leadership, since caregiver hiring and retention drive performance.

• Mission-driven individuals who resonate with the company’s core values, such as “Integrity Without Compromise” and “Improving the Quality of Life for Others.”

Medical experience is not required, but empathy, management skills, and community engagement are critical.

Leadership and Ownership

Founded by CEO Peter Ross, Senior Helpers is now backed by Waud Capital, a private equity group based in Illinois. Unlike many PE-backed systems, the leadership team remains intact, with executives averaging 10–20 years of tenure. This stability, combined with added resources from Waud Capital, gives franchisees confidence in long-term support and growth.

The Future

With only a third of potential territories awarded in the U.S., Senior Helpers still has significant runway for expansion. The company plans to bring in 50 new franchisees this year, while continuing to enhance training, caregiver education, and technology.

For the right entrepreneur, this represents both a mission-driven and profitable path in one of the fastest-growing industries in the country.

Want more information about Senior Helpers- Check out their Info Page Here

Want more franchising information- Visit tracerfranchising.com/resources

Want to know if Senior Helpers is available in your territory- email [email protected] with your zip code and ask him to check territory availabilities for Senior Helpers.